GetLifted is an exciting initiative that launched in June of 2017 to create lasting financial wellness and reduce shame and stigma surrounding debt in the North Side of Minneapolis and East Side of St. Paul. LSS Financial Counseling partnered with local organizations and individuals to provide financial education training to selected participants following a selection process. Following their training, selected attendees (known as Community Financial Ambassadors or CFAs) passed on their new financial knowledge and skills to others in their communities.
Our goal through this process was to empower individuals in these communities with financial capability and encourage participants to bring their own connections and creativity to the project to inspire others. Together, we leveraged the knowledge and networks of existing and emerging leaders to share financial tools and resources in new, fun and engaging ways.
The East Side of St. Paul and the North Side of Minneapolis were chosen for this initiative as they are home to residents who are wealthy in experience and diversity. They are proud, active, and hardworking communities with vibrant networks of people and agencies committed to revitalization. They also bear the scars of historic disinvestment where many residents struggle to make ends meet.
How GetLifted is Different
GetLifted took traditional financial education a step further. Community members were not only provided with knowledge, but also financially empowered and supported to be truly innovative as they shared that knowledge. GetLifted is about taking risks and working together to find solutions to financial distress. There are so many creative people within these neighborhoods who want to help. This initiative provided them with both the resources and opportunity to make a difference. Although LSS Financial Counseling organized this initiative, it was truly driven by the passion and hard work of community members.
This unprecedented initiative, which reached 2,400+ community members, was made possible through generous funding from the Wells Fargo Foundation on behalf of Wells Fargo.